Menu
Executive podcast programmes
A B2B podcast that opens the right conversations.
Create a credible platform for the people you want relationships with. INONDA builds executive podcast programmes that connect guest recruitment, thoughtful interviews and reusable content to your wider B2B growth plan.
Who it is for
Start with the people you want to reach.
For B2B founders and marketing teams with a defined senior audience, useful expertise and a commitment to building relationships over time.
How the programme works
Define the audience and format
Choose the guest profiles, editorial focus, host and episode format around a commercially relevant market.
Recruit and prepare guests
Research relevant leaders, invite them with a useful proposition and prepare the host and guest for a focused conversation.
Produce the conversation
Run the agreed interview and production workflow. Decide in advance who handles recording, editing, approvals and publishing.
Put each episode to work
Create the agreed clips, articles and follow-up assets. Connect the episode with roundtables, webinars and relevant next conversations.
What is included
- Podcast positioning and format
- Guest research and recruitment
- Interview briefs and host preparation
- Agreed recording and production support
- Episode assets and distribution plan
- Relationship follow-up and reporting
Scope and investment
Scope a pilot series or recurring programme. The proposal specifies episode cadence, production responsibilities, asset formats, approval steps and fees. Guest participation and editorial approval remain individual decisions.
Talk through the scope ↗From the work
See what a connected programme can produce.
See the Authentic Voices programme developed with Open Elms.
Questions before you start
Can you recruit guests from our target accounts?
We agree a guest profile and account list with you, then invite relevant people. Every invitation needs a topic and a platform that make participation worthwhile.
Do you handle editing and content repurposing?
These can form part of the programme. The proposal sets out the recording, editing, clips, articles and publishing responsibilities so the production scope is clear.
How can a podcast support lead generation?
It creates relationships with guests and useful material for a wider audience. Relevant follow-up can lead to commercial conversations; guest participation alone is not a qualified sales lead.
Tell us who you want to reach.
We will discuss the audience, the conversation and the right first step for your business.
Explore a podcast programme ↗