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HR tech growth programmes
Build relationships with the HR buyers you want to reach.
INONDA helps HR technology and corporate learning businesses create a reason for senior buyers to engage. Combine executive roundtables, podcasts, content and direct outreach around the people and accounts you want to know.
Who it is for
Start with the people you want to reach.
For founders, marketing leaders and revenue teams selling complex HR, talent and learning solutions into organisations where trust and internal alignment shape the buying decision.
How the programme works
Map the buying group
Identify the HR, talent, L&D and business stakeholders involved in the decision. Prioritise the accounts and problems where your expertise is relevant.
Open a useful conversation
Use a podcast invitation, a roundtable theme or an insight-led campaign to start a discussion around a real priority.
Build familiarity over time
Connect interviews, events and content in a recurring programme. Learn from the conversations and use that insight to make the next invitation more relevant.
Progress commercial interest
Qualify interest, agree the next step and pass context to your sales team. Track meetings and opportunities separately from community participation.
What is included
- Audience, account and positioning brief
- A programme of agreed roundtables, podcasts or webinars
- Email and LinkedIn invitation campaigns
- Content built from real market conversations
- Qualification and contextual follow-up
- Reporting on conversations and commercial progression
Scope and investment
Begin with a defined pilot or a recurring partnership. Format, cadence, outreach channels, qualification criteria, responsibilities and fees are set in the proposal. Your sales team owns the closing process unless additional business development support is agreed.
Talk through the scope ↗From the work
See what a connected programme can produce.
Open Elms: a podcast and roundtable programme for an LMS and AI-learning business.
Questions before you start
Is this suitable for learning technology companies?
Yes. Workplace learning and learning technology are core markets for INONDA. We shape the audience around your actual buyers, including HR, L&D, talent and business leaders.
Can we sponsor your existing community?
Yes, where your expertise fits the audience and topic. IN ON HR sponsorship is one route; a programme under your own brand is another.
How do you measure lead generation?
We agree qualification criteria upfront and report conversations, meetings, opportunities and revenue as separate stages. A signup or event attendee is not automatically a sales-qualified opportunity.
Tell us who you want to reach.
We will discuss the audience, the conversation and the right first step for your business.
Discuss your HR tech programme ↗