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About us
Behind every great decision is a conversation worth sharing.
INONDA is a specialist media network for the people shaping work and learning. We bring leaders together, surface useful perspectives and help good ideas travel further.
Founded
Executives in the room
Average client tenure
The people behind the network
INONDA / London / Est. 2017
How we got here.
Alex Sardinha founded INONDA in 2017, after more than 18 years in sales, business development and enterprise growth.
We started out running outbound campaigns to help businesses reach more prospects. One pattern kept showing up: getting a meeting was becoming easier to automate, but the trust it takes to win complex business was not.
The best results came when people had a real reason to join the conversation. A podcast interview. A private roundtable. A useful introduction. A challenge their whole market shared.
So we stopped running one-off campaigns and started building the places where those conversations happen. Today that means IN ON HR and IN ON K-12: roundtables, key insights and newsletters for the leaders in each market, and the same kind of room built for the companies that serve them.
What we believe
Human first.
Trust first. Always.
Automation can find the right people and open the door. Only a real conversation builds the trust that wins complex business.
The answers a market needs already exist inside it. A good room is where they come out.
We keep rooms small on purpose, so everyone gets a real turn. No keynotes, no pitch decks.
The team
Who you’ll meet.
The people who run the rooms are the people you’ll speak to. No account managers, no handoffs.
IN ON FOUNDER
IN ON OPERATIONS
IN ON PARTNERSHIPS