By INONDA · Client engagement
The starting point
Open Elms had an established learning technology business and needed a more credible, useful voice in its market after disappointing experiences with agencies.
What INONDA delivered
INONDA built the Authentic Voices podcast programme around conversations with senior leaders. Guests included people from Vanguard, Bayer and GoDaddy.
The programme produced episodes, videos, sound bites and articles, giving Open Elms material it could use to develop familiarity and credibility with its audience.
A roundtable connected the growing audience with a shared conversation. The published engagement results report more than 119 registrations, including participants from Microsoft and the US Army.
What the results mean
The published six-month results distinguish 313 qualified leads, a 45% lift in opportunities and more than 100,000 impressions. Roundtable registrations are a separate participation measure; these figures do not represent 313 closed deals.
“We got the podcasts, the videos, the sound bites, the articles - all the things that generate something we can build on, and a more authentic, credible voice in the marketplace.”
What connects the work
The useful connection was between guest relationships, reusable content and a subsequent audience conversation. Each format gave the next one a relevant starting point.