Teach the customer's job
Move beyond showing people where to click. Explore how education can help customers make better decisions, solve real problems and get more value from your product.
Private roundtable · Tuesday 15 December 2026
Teach to Sell
Turning Customer & Partner Education into Revenue
Debbie Smith · Head of Learning, SpaceX AI
15 December 2026 · Time and format to be confirmed
The conversation
What happens after the sale?
Your customers have bought the product. Your partners know the pitch. But do they know how to turn it into results?
Customer and partner education can support adoption, retention and expansion. The harder question is how to design it around those outcomes—and show what changed.
Join Debbie Smith and a small group of partnership, customer success, customer education and product marketing leaders to explore how learning becomes a commercial asset. Hosted by Alex Sardinha, this is a peer discussion about practical choices, measurement and the lessons worth sharing.
“I teach people so they buy more product and use more product.”
On the table
From learning activity to business outcomes.
Connect learning to revenue
Link learning records with CRM and product data. Discuss what to measure, how to track changes after training, and what the evidence can tell you about adoption, renewals and expansion.
Make certification a commercial asset
Explore where customer and partner academies fit in the growth journey, and how to design certification around the outcomes customers and partners need to achieve.
Build education for the AI era
Use separate AI agents for content creation and review, with clear quality checks. Consider how to make your education content consistent, authoritative and easier for AI search to surface.
A measurement example
Connect the course to the number.
At Quickbase, Debbie connected learning records with Salesforce ARR data. She reported higher customer ARR associated with three types of learning:
11%
eLearning
Higher ARR reported in Debbie’s analysis25%
Instructor-led training
Higher ARR reported in Debbie’s analysis69%
Certification
Higher ARR reported in Debbie’s analysisWe’ll explore the measurement approach behind examples like these: what to connect, which changes to track, and how to interpret the relationship between education and commercial performance.
Who it’s for
The people responsible for customer growth.
For leaders at B2B software and learning companies:
- Partnership and channel directors responsible for partner enablement and performance.
- Customer success leaders focused on adoption, retention and expansion.
- Customer education and academy leaders building measurable learning programmes.
- Product marketing leaders connecting product understanding with customer growth.
Special guest
Debbie Smith
Head of Learning, SpaceX AI
Debbie focuses on helping customers use products to achieve better business outcomes. Her experience at Quickbase and Braze connects education with customer ARR and product usage, moving the conversation beyond course completions.
She brings a practical perspective on customer academies, certification, AI-assisted content development and measuring the value of learning.
Join the conversation
Bring a challenge. Leave with perspective.
Share what you’re working on and what you’d like to discuss. We review each expression of interest to bring together a relevant group of peers.
Tuesday 15 December 2026
Time, format and joining details will be confirmed. Registering your interest does not confirm a place.
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