By INONDA · Client engagement
The starting point
PI Sims had a powerful training offer that was difficult to explain. The founder needed clearer positioning and a more consistent way to develop commercial conversations.
What INONDA delivered
INONDA sharpened the positioning so the offer could be explained through the challenges faced by the intended audience.
The team built the Operational Excellence Directors Network, creating a focused community that grew to more than 410 members.
Conversation-by-conversation coaching helped co-founder Michel develop the pitch and progress relevant interest into proposals.
What the results mean
The reported result is €350k in pipeline in under five months, with 15 warm leads at proposal stage. Pipeline is potential business under discussion, not a statement of closed revenue. The 410+ community members are a separate audience measure.
“Most agencies promise automation and leads. What INONDA did was build trust, sharpen our pitch, and coach me through every conversation. It made me better, not just busier.”
What connects the work
The programme combined a clearer offer, a relevant community and support for the conversations that followed. Audience development and sales progression were connected in the same engagement.