By INONDA · Client engagement
The starting point
Patronum needed to turn free-trial interest into paying customers and create an ongoing way to educate people about its Google Workspace offering.
What INONDA delivered
INONDA built a LinkedIn Live series with founder Paul, creating a recurring opportunity to explain the product and the problems it addressed.
The engagement included acquiring an existing Google Workspace community as a direct channel to a relevant audience.
The live sessions and community gave Patronum a way to continue educating users and developing relationships beyond the initial trial.
What the results mean
Published engagement results report a 244% increase in lead flow, more than 350,000 organic impressions and a 14% increase in average deal size. The published summary does not specify a measurement period or the percentage reduction in churn; those figures are not added here.
“The webinars didn't just boost awareness - they educated users in ways that lowered churn and increased deal size. The community has given us a direct channel for growth.”
What connects the work
A recurring educational format and a relevant community gave Patronum a channel for continued engagement across the customer journey.