With there being so many different assets to a LinkedIn account, it is quite common for someone to overlook one of the areas. However, if you are interested in making your LinkedIn outreach attempts as successful as possible, then you are going to need to optimize every single area of your profile. A big part of this is creating an effective headline for your account. Here’s what your LinkedIn headline should look like if you want to get the best results possible.
As any SEO expert will tell you, keywords are a vital part of any online content. This includes the headline of your LinkedIn account. Therefore, when you first sit down to write the headline, you should brainstorm a few different keywords that you would like to be closely related to your account.
For example, if you operate a spa, then some keywords could include relaxation, cosmetics, and treatment. Once you have come up with a list of keywords like this, then you need to find a way to naturally integrate them into the headline. This will help you show up in the results whenever someone searches for one of these keywords on LinkedIn.
Go Beyond Company Name and Position Title
The standard setting for a headline is the person’s position title and name of the company that they work for. There are thousands and perhaps even millions of accounts that just use this basic headline format. So when a potential client notices that your account also uses this boring format, it can instantly turn them off your business.
Instead, you should attempt to unleash your creativity and use it to create a headline that is completely unique. By going outside the constraints of job title and company name to include a variety of other information, it helps to make your account stand out amongst the sea of other ones that the potential client might be looking at. After all, when it comes to online communities, getting noticed is half the battle.
Come Close to the Limit
The headline is what appears underneath your name when someone searches for you and when they view your account. This makes it the perfect opportunity to try and convey as much important information about who you are and what you do as possible.
However, if you only use up 40 characters of the 120 character limit, then this is going to be fairly hard to do. That is why you should be taking advantage of the space and coming close to using the character limit so that you can include as much value in the headline as possible.
If you follow this advice, then it should result in your account having a headline that is able to achieve the kind of results that you have always wanted. To maximize your LinkedIn account’s performance, contact our team of professionals today.